Thursday, 21 January 2010

Kế hoạch tổ chức hội chợ và triển lãm quốc tế năm 2010-VCCI

Phòng Thương mại và Công nghiệp Việt Nam (VCCI) trân trọng thông báo tới các Quý doanh nghiệp Kế hoạch tổ chức hội chợ và triển lãm quốc tế năm 2010 .(chi tiết xem file đính kèm)

Đây là các hoạt động nằm trong kế hoạch đẩy mạnh xuất khẩu và Chương trình xúc tiến thương mại quốc gia Việt Nam do Phòng Thương mại và Công nghiệp Việt Nam chủ trì. Kế hoạch hội chợ và triển lãm quốc tế năm 2010 giúp cho các doanh nghiệp Việt Nam bao gồm cả doanh nghiệp đầu tư nước ngoài tại Việt Nam chủ động tham gia để tăng cường đẩy mạnh xuất khẩu các mặt hàng thủ công mỹ nghệ, quà tặng, đồ gia dụng, dệt may, đồ gỗ và trang trí nội ngoại thất, vật liệu xây dựng, gốm sứ...

Kế hoạch tổ chức hội chợ và triển lãm quốc tế năm 2010 cung cấp đầy đủ thông tin cho doanh nghiệp về các hội chợ chuyên ngành lớn và có uy tín trên thế giới, hỗ trợ tiếp cận thị trường, tìm kiếm cơ hội kinh doanh, đẩy mạnh các hoạt động giao thương, hợp tác, tìm kiếm đối tác và các nhà nhập khẩu tiềm năng trên thế giới.

Doanh nghiệp quan tâm xin liên hệ theo các địa chỉ dưới đây để được hướng dẫn chi tiết:



Đ/c: Tầng 9, Toà nhà VCCI, Số 9 Đào Duy Anh, Đống Đa, Hà Nội

Tel: 04-38266621

Fax: 04-38264259

Người liên hệ: Chị Nguyễn Thị Bạch Dương (HP: 0903269780)

Anh Tạ Minh Hùng (HP: 0913.367.082)
Anh Lê Văn Dũng (HP: 0913309242)


Saturday, 9 January 2010

Successful Sales Letters

Adapted from SME toolkit

While the telephone is still the primary tool for reaching your prospective customers, there are many times when you will have to write a sales letter. A strong sales letter can reinforce your sales message, significantly enhance the image of your company in the mind of your prospect, and get your foot in the door. An ineffective letter will cause your prospect to lose interest in your product or service, and can easily cost you an account.

Sales letters tend to fall into one of three categories -- letters of introduction; follow-up letters; and cover letters for presentation packages. As the name suggests, letters of introduction are used to introduce yourself to a prospect and let them know you are going to call them on a specific day and time. Follow-up letters serve to reinforce a point made during previous contact; it could be a phone conversation or a face-to-face meeting. Cover letters are sent as part of a larger package, and alert the reader about what to look for in that package.

* Talk About Your Customer, Not Yourself
* Acquaint or Reacquaint the Reader With Who You Are
* Use Bullets
* End With An Action
* Keep Your Letter Brief
* Show That You "Get" Their Company
* Use Statistics
* Give Away Ideas
* Have Someone Read It Over

Talk About Your Customer, Not Yourself

The most off-putting word in a sales letter is "I" and the most effective word is "you". Never begin a letter with "I" because chances are the reader won't get to the second word. It all comes down to selling benefits -- your prospects are not interested in the features of your products services, but in what how your products or services can benefit them. Change "I can train your service reps in the latest satisfaction techniques" to "Your customer complaint ratio will drop by training your reps in the latest customer satisfaction techniques".

Acquaint or Reacquaint the Reader With Who You Are

In many cases, it is necessary to begin your letter with a brief introduction to who you are and what you do. This is basic for a letter of introduction, but if you've already spoken with this person, saying who you are will re-establish a sense of contact. For example: "It was great speaking with you last Thursday. Acme Partners is an advertising agency that can help you boost your Web site traffic with a focused banner ad campaign".

Use Bullets

The body of your letter should contain three or so key points, set apart by bullets. Readers like bullets because it makes the letter easy to read. As the writer/seller, you benefit by immediately pointing your reader in the direction of the important points you want to make.

End With An Action

What result do you want from your letter? Are you looking to get a face-to-face appointment? Are you answering questions raised at a previous meeting? Do you want to make your prospect better informed? Do you need to get a signed contract? You need to close your letter by requesting a specific, quantifiable action. For example: "I will call you on Tuesday, November 18 at 10 a.m. to schedule meeting" or "Please return the enclosed contract Friday, December 12, or call me if you have any other questions".

Keep Your Letter Brief

It's rare that someone is going to read anything past the first page, so keep your letter to one page. Many readers look immediately to the bottom of the page to see if the signature is there, so they know who the letter has come from. Staying at one page will also force you to be succinct, since a rambling letter is an ineffective letter.

Show That You "Get" Their Company

You will immediately gain their confidence if you show that you understand what your customer's company is all about. This is especially important when you're trying to reach a large corporate customer. Briefly talk about their brand, their image, and their needs. For example: "Acme has a reputation for providing superior service and keeping its customer's needs first" or "There is enormous cachet to owning an Ajax Widget".

Use Statistics

Back up your claims with statistics. This shows that you understand the issues of their business, while demonstrating that your product or service can solve a problem. It also gives your prospect a reason to support your product or service within the company. For example, a software training company pitching a corporate client might cite: "According to Acme Research Associates, the average computer user wastes over 100 hours a year trying to figure out how certain tasks are done".

Give Away Ideas

Your sales letter is, in essence, a very brief sales proposal, so you need to show that you are thinking about your prospect's needs. You might be hesitant to put your best ideas in your letter, fearing that your prospect will use them but not hire your company. That's a mistake. By putting your ideas in your letter, you will make your prospects feel like they're getting something already, and that they'll benefit from your products or services. More importantly, you'll be demonstrating that you're creative, on the ball, and have your client's best interests in mind.

Have Someone Read It Over

Get another pair of eyes to look at any letter before you send it out. This will help you determine if your letter is clear and if you're getting your point across. Also, ask the person to look it over for typos; you don't want to lose out on an account due to a misspelled word or other careless mistake.

A Handbook of Commercial Correspondence

Thư tín thương mại
A Handbook of Commercial Correspondence
Posted By: michaelhoan | Date: 16 April 2008 16:30 |

Author: A Ashley | Publisher: Oxford University Press | ISBN: 0194572064 | 1998 Year | pdf, 297 pages | language: english | 18,2 MB
The essential reference guide to writing effective business correspondence – now revised and updated. All the information and examples you need for writing business correspondence for study purposes or for work. A practical approach that’s ideal for class, the office, or at home. email correspondence, glossary of business terms, answers to exercises, and improved design.
English level:
Intermediate to Advanced

How can it be used?

* Use it in class, at the office, or at home.
* Always keep it with you as your essential reference guide.

Who is it for?

* Anyone dealing with commercial correspondence from clerical to management level.
* Students taking Business English examinations, such as the LCCI English for Commerce and English for Business, the Cambridge BEC and CEIBT, and Pitman's English for Business Communications.
* Business studies teachers.

Key features

* Shows you how to handle enquiries, banking, insurance, personnel, and social correspondence.
* Improves your written style by explaining the language of business correspondence.
* Saves you time – find what you need to know immediately.